Kay and Associates in the Press

NBC News NOW: Hallie Jackson NOW (February 10, 2026)

Private investigator Andy Kay, owner of Kay and Associates Investigations, joined Hallie Jackson on NBC News NOW the day the FBI released surveillance video in the disappearance of Nancy Guthrie, mother of TODAY co-anchor Savannah Guthrie. Drawing on his firm’s field experience with Nest cameras, Andy explained how the footage was likely preserved after the camera stopped working. He also pointed to signs that the masked suspect was poorly prepared, and described how the public can use reverse image searches on the suspect’s clothing and gear to help generate leads. Andy’s segment begins at 27:53.

The Doctors: “Would You Hire a Honey Trap if You Think Your Partner Is Cheating?” (October 18, 2019)

Private investigator Elisabeth South of Kay and Associates Investigations joined the Emmy Award-winning daytime talk show The Doctors, hosted by Dr. Travis Stork, to explain how professional honey trap investigations work. She cleared up a common misconception: a honey trap isn’t about aggressively seducing someone. It’s about setting up a natural, fair situation to see whether a partner takes the bait on their own. Elisabeth described how investigators first learn the partner’s type and routine so the encounter feels authentic, and explained that she never gets physical. The investigation ends once the partner shows clear interest, such as asking her out, or goes further only as far as the client needs to know.

Insider: “Private Investigator Rates 10 Detective Scenes in Movies and TV Shows | How Real Is It?” (May 4, 2021)

Andy Kay, owner of Kay and Associates Investigations in Los Angeles for about 30 years, joined Insider’s popular “How Real Is It?” series to rate 10 private detective scenes from film and television for realism. He gave top marks, 10 out of 10, to “Chinatown” and “Searching,” praising their accurate portrayals of long-running infidelity surveillance and of how social media and digital evidence drive missing-person cases. “Knives Out” also scored well for its interrogation technique. Flashier scenes from “Magnum, P.I.,” “Veronica Mars,” and “Ace Ventura: Pet Detective” scored low: real investigators don’t tail subjects in red Ferraris, and in California it’s illegal to record phone calls without everyone’s consent. Along the way, Andy shared real-world insights from his own cases, including why his team favors Priuses for surveillance, how investigators use several cars to “leapfrog” a subject, and his firm’s finding that women who suspect infidelity are right 96% to 99% of the time, compared with about 50% for men. The video has been viewed more than 1.5 million times on YouTube.

The Pool House: “Catching a Cheating Spouse with Private Investigator” (July 1, 2019)

Private investigator Elisabeth South of Kay and Associates Investigations joined the hosts of MASKLAStudio’s “The Pool House” to talk about signs of a cheating spouse, undercover surveillance, and bait work. She explained why suspicious partners who try to follow someone themselves usually get spotted. Professional surveillance often takes two cars, staying out of the subject’s rearview mirror, and knowing how to keep up in LA traffic without breaking the law. She described how her firm’s bait investigations are held to strict rules, with the investigator never starting a conversation, and why licensing and reputation matter when hiring a PI. Elisabeth also shared the firm’s own case data: women who suspect a cheating partner are right about 95% of the time, while men are right about 45% of the time. She described the hidden accounts, disappearing-message apps, and disguised folders cheaters commonly use to cover their tracks, and recalled a case where a suspected cheater turned out to be secretly taking classes to surprise his wife.